TEMPLATE · WELCOME
The welcome email
Say hello properly. When someone joins your list, this is the first thing they read.
01 · THE GUIDANCE
When to use it.
The moment someone joins your list. They are never more interested than they are right now, and a welcome email is the one message almost everyone opens.
What it helps achieve.
A warm first impression, clear expectations about what you will send and how often, and one small reason to come back: a link worth clicking, a code worth keeping, a story worth reading.
What you customise.
Your greeting and voice. What you promise to send and how often. One thing to do next, whether that is browsing new stock, reading your most-loved piece, or booking a first visit. Your sign-off, from a person, not a department.
02 · THE EMAIL
SUBJECT — Welcome — I’m glad you’re here
Sam at Northstar
TO — YOU · A little about us, and what you can expect from these emails.
Welcome to Northstar
Thank you for joining — I’m Sam, and I run Northstar Studio here in Brighton. I’m glad you’re here.
Once a month I send the studio journal: what we’ve been making, where we’ve been, and first word on anything new. That’s the whole deal — one email, worth opening, never more.
Read our most-loved story
— Sam, Northstar Studio
12 North Street, Brighton BN1 1YA · Unsubscribe
ANNOTATIONS
SUBJECT
Welcome. Here is what to expect.
OPENER
One line of thanks, from you by name.
BODY
What you will send, and how often.
ASK
One link. Make it a good one.
FOOTER
Your address and an unsubscribe that works.
Make it yours.
FREE WHILE LETTERFRAME IS IN EARLY ACCESS · NO ACCOUNT NEEDED