THE PRODUCT
See how LetterFrame works, chapter by chapter.
Four jobs, in the order you will do them. Every chapter below is shown in the real product, which you can open at any point with no account.
TODAY — THE PRODUCT IS OPEN TO EXPLORE
COMING — LIVE SENDING, CONTACT IMPORT AND THE AUTOMATION ENGINE
01 · CAMPAIGNS
Write it, then watch it take shape.
A campaign in LetterFrame moves through five steps: Purpose, People, Design, Message, Review. You write in blocks (headings, paragraphs, images, buttons, dividers) with your logo, colours and fonts already applied. A live preview shows the email at desktop and mobile widths as you work. The final screen puts subject, audience and timing together, with a checklist before send.
- PURPOSE
- PEOPLE
- DESIGN
- MESSAGE
- REVIEW
SUBJECT
The linen set is back
FIRST BLOCK
You asked us to let you know first. It arrived this morning, and this time it's staying.
REAL PRODUCT · DEMONSTRATION STUDIO
02 · AUDIENCE
Choose the people, with the count in front of you.
Groups keep your audience in shapes that match your business: everyone, regular customers, new subscribers, VIPs. Each group shows its size before you send. Unsubscribed and bounced addresses are shown as what they are, and permission is recorded for each person. Import from CSV is being built now and arrives during early access.
Everyone
All people who can receive email
12,480
Regular customers
Purchased at least twice
3,820
Newsletter
Joined through a signup form
8,246
VIP
Your highest-value customers
428
UNSUBSCRIBED — STAYS UNSUBSCRIBED
BOUNCED — KEPT OUT OF FUTURE SENDS
REAL PRODUCT · DEMONSTRATION STUDIO · CSV IMPORT ARRIVES DURING EARLY ACCESS
03 · AUTOMATIONS
Starts when this happens. Then LetterFrame does this.
An automation reads like a short story, top to bottom: what starts it, what it sends, how long it waits, what it checks. Recipes cover the moments that matter, from welcoming new subscribers to bringing quiet customers back. Edit any step in place; pause the whole thing whenever you like. The automation engine that sends these switches on during early access.
-
STARTS WHEN
Someone joins your list
-
STEP 1
Send the welcome note
-
STEP 2
Wait two days
-
STEP 3
Send the story behind the business
-
THEN
Check whether they came back
READS TOP TO BOTTOM — NOT A NODE GRAPH · THE SENDING ENGINE ARRIVES DURING EARLY ACCESS
04 · REPORTS
Words first. Numbers second. One next step.
Every report opens with a short written summary of what happened, followed by a single suggested next step. Delivered, reached, clicked and the rest sit underneath, charted plainly, for when you want the detail. None of it is generated by AI; the explanations are written by people, as part of the product's design.
THE SHORT VERSION
Stories are bringing people back to buy.
NEXT STEP — Send one more story this month.
DELIVERED
36,480
REACHED
12,480
CLICKED
6.6%
ORDERS
187
EXPLANATIONS WRITTEN BY PEOPLE · NOT AI · FIGURES ARE DEMONSTRATION DATA
Then see the whole thing yourself.
THE OPEN PRODUCT STILL CARRIES ITS WORKING NAME, DISPATCH · THE LETTERFRAME NAME ARRIVES DURING EARLY ACCESS