TEMPLATE · RE-ENGAGEMENT
The re-engagement email
Bring the quiet ones back. Remind them why they joined, then give them a reason.
01 · THE GUIDANCE
When to use it.
When a group has gone quiet: customers who have not opened, clicked or bought in a while. Send it to that group, not to everyone.
What it helps achieve.
A second chance with people who already chose you once. Some will come back for the reminder alone; others for the reason you give them. Either way, you learn who is still listening, which keeps your sending health strong.
What you customise.
The honest opener: we have missed you, and here is what has changed. The reason to return: something new, something back in stock, something just for them. The easy out, stated kindly, so those who have moved on can leave cleanly.
02 · THE EMAIL
SUBJECT — It has been a while
Sam at Northstar
TO — YOU · What’s new at Northstar, and a small reason to come back.
It has been a while
We’ve noticed you haven’t stopped by in a few months — no guilt, we just wanted to say what’s changed since you were last here.
The linen set you asked about is back in stock, and this time it’s staying. If you’d rather not hear from us, the link below works in one click and we’ll wish you well.
See what’s back in stock
— Sam, Northstar Studio
Rather not hear from us? Unsubscribe — it works, instantly
ANNOTATIONS
SUBJECT
It has been a while
OPENER
Honest, not needy.
BODY
What is new since they left.
ASK
One reason to come back.
FOOTER
The kind way out.
Make it yours.
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