TEMPLATE · PROMOTION
The promotion
Run an offer with a date on it. What it is, why it matters, when it ends.
01 · THE GUIDANCE
When to use it.
When you have a genuine offer with a genuine end date: a seasonal sale, a new menu price held for a fortnight, places on a course at the early rate.
What it helps achieve.
Action within a window. A promotion email works when the reader can answer three questions in five seconds: what is it, why should I care, when does it end.
What you customise.
The offer, stated in one line. The reason it exists (a birthday, a season, a slow month you would rather fill). The end date, stated plainly. One button that goes straight to the thing.
02 · THE EMAIL
SUBJECT — 20% off the linen set, until Sunday
Sam at Northstar
TO — YOU · Our birthday week thank you ends Sunday at midnight.
20% off the linen set
Until Sunday at midnight, the linen set is 20% off. That’s the whole offer.
Why now: Northstar turned seven this week, and we’d rather mark it with a thank you than a party. No codes, no hoops — the price on the page is the price.
See the linen set
— Sam, Northstar Studio
Offer ends Sunday at midnight · Unsubscribe
ANNOTATIONS
SUBJECT
20% off the linen set, until Sunday
OPENER
The offer, in one line.
BODY
Why now. Keep it honest.
ASK
One button, straight to it.
FOOTER
The end date, repeated once.
Make it yours.
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