TEMPLATE · LAUNCH
The launch
Announce something new in three beats. Coming, here, last call.
01 · THE GUIDANCE
When to use it.
When something new is coming: a product line, a course, a venue, a service. A launch is not one email. It is three beats, and this template is built around them.
What it helps achieve.
Anticipation before availability, a clear announcement on the day, and one last honest reminder before the moment passes. Sent to the right group, a launch email turns your existing audience into your first customers.
What you customise.
The three beats: the tease (something is coming, with a date), the announcement (it is here, with the link), the last call (it ends, with the date repeated). One image that shows the thing. One button per beat.
02 · THE EMAIL
SUBJECT — Something new is almost here
Sam at Northstar
TO — YOU · A first look for the people who know us best.
Something new is almost here
For two years we’ve been working on a second linen collection, in a heavier weave we’ve never used before. It arrives on Friday 1 August.
That’s all we’re saying today — one photograph, one date. You’re hearing it first because you asked to.
Tell me when it lands
— Sam, Northstar Studio
Arrives Friday 1 August · Unsubscribe
ANNOTATIONS
SUBJECT
Something new is almost here
OPENER
The tease, with a date.
BODY
One image of the thing itself.
ASK
Tell me when it lands.
FOOTER
Beat two and three, scheduled from the same template.
Make it yours.
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